Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one's creative potential to a very high degree. It demands a lot of hark work and effort but at the same time offers enormous scope.
Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualising concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. It is a good career option which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organising ability and be flexible to work for long hours.
This is a profession which demands high perfection, hard work and a lot of patience. With the event management industry poised to grow by leaps and bounds, trained candidates have excellent job opportunities. The success of an event manager or event management team depends upon its capacity to procreate themes that have never been thought of before.
An able person can work as a manager in an event management company or as a consultant in corporations or can work independently. The execution of the event is a process of projecting a small idea in a whole new way. It is the duty of the event manager to develop, manage and turn the idea into a success. For this, one needs to have an in-depth understanding of the product or brand for which the event is being organized. A manager / consultant in corporations has to make sure that the company maintains a high profile by writing and publishing media releases regularly, inviting special guests for events etc.
Work of an event manager involves conceptualising an occasion keeping in mind the requirements as well as objectives of the client, planning the event, coordinating with different agencies to organise the event, seeking permission from various government authorities, visualising the stage design, arranging performers and media promoters for the event etc. They have to look into each and every minute detail, set goals and meet deadlines to make the event a spectacle.
Immense work pressure, long hours of work quite often outside regular business hours, are all part and parcel of achieving a rewarding outcome in this field.
Event Management is an activity which constitutes visualization, creativity, meticulous planning and venue management. To become an efficient event manager, there is no need for a certified qualification. Graduates with excellent public relation and networking skills can enter this field. Some institutes are offering specialized diplomas and advanced diplomas in Event Management with the aim to churn out suitable candidates.
How ever to become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing is an added advantage, as a PR graduate comes out with top-level media communications skills.
An event manager should have good communication skills, be confident of accepting challenges and an ability to understand and react properly to a given situation. They must have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. They have to look into every minute details of the event.
Remuneration in this field varies according to the type of the event managed. It is a field with great options. The sky is the limit for a successful event manager. After a course in event management, fresher's can earn Rs 500-1000 per day. The starting salary for professionals can be anywhere between Rs. 8,000 and Rs. 10,000.
Once they establish themselves and have enough experience in the field, event managers could command fees from Rs.50,000 to Rs.1 lakh or above per event depending on their client.