Advertising is popularly known as 'salesmanship in print', which means an advertising copywriter is responsible for and engaging the target audience in a particular product or service, through jingles, slogans, tag-lines, headlines, audio scripts, etc. To know how to become an advertising copywriter read on-
WHAT DOES AN AD COPYWRITER DO?
Copywriters play one the most important part in the advertising industry, as they are one who connects with the audience with their creative and appropriate choice of words. A copywriter in advertising works in line with advertising executive, art director, media to come up with creative, innovative ad copy that meets their own or client's advertising goals. A copywriter needs to be present throughout the production of the ad, making sure the original idea is preserved job role of an advertising copywriter includes-
- creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
- writing for web advertising, social media, and mobile applications
- creating scripts for radio jingles and TV commercials.
CAREER OPPORTUNITIES FOR AD COPYWRITER
There is a saying, goes like this, making ad without a creative or team is like wearing your best clothes in a dark room, You may have or service with packaging and if you have the right and interesting message to attract your audience all your efforts and product development would equivalent to nil. So every product or service needs a catchy jingle, headline or to survive in the market, which means they need for advertising copywriters will always be there.
SKILLS SET REQUIRED-
While looking for a job, we search about the responsibilities, scope, qualifications required for a particular. But we often forget the most important career interest, aptitude, and personality needed to be considered while applying for a job.
Some of the basic aptitude, personality, and interest required to succeed as advertising executive are-
Ability to write concise, compelling and clear copy in a variety of styles with accurate spelling and grammar.
verbal penetration ability means to have a good level of vocabulary to understand fine distinctions between different concepts.
As an advertising copywriter, you’ll work alongside the art and creative team of an organization, for which you are expected to come up with innovative and creative ad copy ideas.
THINK YOU POSSESS THE ABOVE QUALITIES?
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QUALIFICATION AND EDUCATION REQUIRED-
- Although there no specific degree in copywriting a graduate degree in, journalism, public relations, mass media might be particularly helpful.
- Experience gained through internships and work experience placements can be useful when beginning to build a portfolio of work.
Since advertising and copywriting both as an industry has multiple modes and medium. The job avenues automatically widen. An advertising copywriter can work in different advertising mediums like newspapers, radio, Tv, print media, media houses, production companies, advertising agencies, art production companies, etc. They can either with an advertising agency or in an advertising department for a company. Nowadays the demand for advertising copywriters in digital agencies is also increasing.
-With experience, you could progress to senior copywriter and creative director.
-You could also work freelance or set up your agency.
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